Annie Yang is a graphic designer, working in and around the overlaps of branding, motion, and transmedia design.
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2024

(360 Campaign, Identity)

FILA Bellissimo Campaign

Celebrating FILA’s Italian heritage through a fresh new campaign. Combining classic FILA designs with a modern touch, through grit and grace.

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2021-2023

(Social Campaign, Identity)

Hogwarts Legacy

Experience what it is like to step into the Wizarding World on your own terms. In the first Open-World RPG at Hogwarts. Out goal was to bring in Harry Potter fans, gamers and the general audience close to the ultimate fan fantasy, being a student at Hogwarts. We invite you to get close to the magic. Explore, learn, engage and become the wizard or witch you have always wanted to be. Official social campaign for Hogwarts Legacy.

FULL PROJECT︎︎︎

2021-2023

(Social Campaign, Identity)

Multiversus

Welcome to MultiVersus MVPs (MultiVersus Players), a mash-up fighter game of all your favorite heroes bringing the record-breaking game to life on socials. We created an immersive experience where MVPs (fans) interact with us, transporting them into the world of game.

FULL PROJECT︎︎︎

2021-2023

(Social Campaign, Identity)

Gotham Knights

Code Black - Batman is dead. It is time for new heroes to arise. Join the Gotham Knights and help save Gotham city. Social Campaign for WB Games.

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2021

(Branding, Identity)

Squared Away

Inspiring organization in every room of the home.

In an effort to tackle the universal problem of clutter, Bed Bath & Beyond wanted a storage and organization brand that inspired better spaces for more enjoyable living.

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2021

(Branding, Identity)

Simply Essential

Simply Essential is Bed Bath & Beyond's most comprehensive owned brand with many SKUs spread across multiple categories. The identity highlights the ubiquitous nature of Simply Essential products by celebrating the joy in everyday-commonplace objects.

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2021

(Thesis, Generative Design)

Collective of the Invisible

An exploration of dreaming as a new visual language through data collection and visualization. This thesis is a crowdsourcing project that collects our dreams, which then displays them in a web based data visualization format. The goal is to see if there’s any connection between dreams and the real world, and what these data could reveal about our societies.

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2021

(Editorial, Rebrand)

Envision Magazine

TV Guide is now Envision Magazine. We are moving into a new streaming era, yet no one knows what television is anymore. This chaotic season, we present a rebrand of TV Guide magazine, and a new issue on breaking the norm. The concept of TV is timeless; the digital frame is ever-evolving. TV Guide's new name—Envision Magazine— represents the digital frame in this generation.

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2021

(Hospitality, Rebrand)

J+ Lab

J+ Lab is a is a hypothetical hostel for the South Korean skin care brand Dr. Jart+. The space is getaway experience that focuses on capturing the balance between the components of skincare—internal feelings and external sensation, the aesthetic and the remedial. The science aspect will promote sleep and fitness for a healthier skin and body, while the art aspect will promote culture through exhibitions, galleries, and art studios.

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2020

(Poster, Motion)

Chasing Reality

Chasing Reality explores our conceptions of reality and time. The project is inspired by Christopher Nolan’s filmmaking philosophy, which explores existential, ethical, and epistemological themes. Chasing Reality is divided into 3 Acts: a 10 poster series, a motion piece, and a spatial piece.

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2020

(Sequential Design)

Title Sequence Design

A collection of title sequence and logo reveal designs.

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2019

(Exhibition)

Harmonious Heartbeats

Can our heartbeats synchronize with each other during shared experiences? Harmonious Heartbeats is a shared meditative experience that aims to promote non-verbal communication between two users by depicting their emotions as visuals on a screen.

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2020

(Internship)

Golden Horse Awards

Taipei's 57th Golden Horse Film Festival and Awards ceremony. This year’s theme is: towards a better future. The nominee title designs curated photos and videos taken by the public during the pandemic, highlighting a special documentary for 2020.

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2020

UI/UX

FIT

A mobile design and identity system for an app that offers an array of streetwear brands. The goal was to target a smarter way to obtain the variety of items the brands have to offer and create a less overwhelming shopping experience for the user. We created a simple survey available within the app that could expedite and personalize the buying experience.

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