A mobile design and identity system for an app that offers an array of streetwear brands. The goal was to target a smarter way to obtain the variety of items the brands have to offer and create a less overwhelming shopping experience for the user. We created a simple survey available within the app that could expedite and personalize the buying experience.

The branding for FIT revolves around the idea of a puzzle and finding the missing “piece”, which is this case is finding a personal style for the user. This idea is evident in the logo and design’s negative space.